Hey Friends,

The restaurant Sherman kept asking for is officially on the way, and it's bringing friends to Highway 75. 🌮

We've also got a big H-E-B update, a full Halloween weekend in Sherman and Denison, and a like-new home that comes in well under $350K.

Here's What We're Connecting You to This Week!

✅ Chuy's Is Officially Coming to Sherman
✅ Around Town: H-E-B Site Is Ready, a $1.2B Expansion & More
✅ Fright Fest, Monsters on Main & a Downtown Zombie Crawl
✅ Deal of the Week: Like-New 3-Bed Home Near Pecan Grove Park
✅ What $350K Actually Buys You in Heritage Ranch
✅ Business Spotlight: Rutledge Ryan Ranch

━━ THE BIG STORY

If you've ever made the drive south just for creamy jalapeño, I have good news. 😄

The Sherman Planning and Zoning Commission just approved construction plans for a new Chuy's on a two-acre lot between Texas Roadhouse and IHOP.

And here's the fun part: this wasn't random. City officials say Chuy's was one of the most requested restaurants by Sherman residents in a recent community survey. You asked, and it's happening.

Chuy's won't be alone on 75 either:

That's a whole new stretch of dining options without leaving town. For a long time, Sherman folks drove to McKinney or Allen for this kind of variety, and that's changing fast.

What happens next: No opening date has been announced yet. I'll keep you posted as it moves along. 📍

Quick question for you

What's the one restaurant still missing from Sherman? Hit reply with the name. I'm keeping a list, and clearly the city reads these surveys. 😉

━━ AROUND TOWN

The local headlines worth your two minutes this week. Tap any story to read the full thing.

01 Sherman's Future H-E-B Site Is Ready for the Next Step
The city finished building Aston Drive and moved a pond at Sherman Crossroads near 75 and FM 1417, so the ground is ready even though there's no groundbreaking date yet.
KXII

02 Coherent Is Investing $1.2 Billion to Grow in Sherman
More jobs mean more people moving here, and the city expects close to 700 new single-family home permits this year alone.
KTEN

03 The Cast Is Set for Sherman's "It's a Wonderful Life"
The Sherman Community Players just announced who's in their holiday show, so now's a good time to plan a hometown December night out.
Herald Democrat

04 A Sherman Charity Is Still Clothing Local Kids After 97 Years
The Sherman branch of the National Giving Alliance (formerly the Needlework Guild) is gathering supporters again this year for one of the town's longest-running ways to help kids in need.
Herald Democrat

━━ THIS WEEKEND

📅 This Weekend in Texoma

FRI, OCT 30
🎃 Sherman Fright Fest
Sherman High School parking lot · 6 PM to 8 PM · Free
The Sherman Police Department's annual trick-or-treat night is back, with local vendors handing out candy across the lot. Last year it drew more than 60 vendors and over 2,000 people, so bring a bag that holds a lot.

SAT, OCT 31
🛍️ Downtown Denison Boo-Tique Sale
Downtown Denison · 11 AM to 4 PM · Free to browse
Downtown shops are rolling out seasonal specials and end-of-season deals on fall merchandise. There's no ticket and no set starting point, so grab a friend and wander.

SAT, OCT 31
🧟 Downtown Denison Zombie Crawl
Downtown Denison · 2 PM to Midnight
A grown-up Halloween night out with drink specials, themed cocktails, and live music at stops like Ivanhoe Ale Works, Say When Brewing Co., and The George Tavern. Wear a costume, zombie or not, for a shot at the costume contest.

SAT, OCT 31
👻 Monsters on Main
Main Street, Downtown Denison · 5:30 PM to 7 PM · Free
Main Street closes to traffic so kids can trick-or-treat safely from business to business. Stick around for the costume contest at the new Heritage Park, with judging at 7 PM.

⭐ PICK OF THE WEEK

Sherman Fright Fest is my go-to for families. It's free, it's in one safe spot with no cars or dark streets to worry about, and it's a fun way for kids to meet the officers who keep our town safe. Get there early, because the candy goes fast. 🍬

━━ DEAL OF THE WEEK

$315,000 · 3 Beds · 2 Baths · 1,881 Sq Ft

This one has the open, bright feel most people are looking for in new construction, at a price that's hard to find right now. It's a great follow-up to this week's video if you're comparing what your budget gets you.

Key Highlights

📍 2112 Ajay, Sherman, TX 75092

If you're interested just reply and I'll get you all the details!

━━ WATCH THIS WEEK

Should you buy an older resale home or build brand-new? It's one of the most common questions I get from people moving to Sherman.

So I went to Heritage Ranch to show you exactly what $350K gets you, including floor plans, lot sizes, and upgrades, plus the honest drawbacks to know before you tour.

👉 In this video, we cover:

━━ BUSINESS SPOTLIGHT

This week's Business Spotlight is on Rutledge Ryan Ranch! This family-owned ranch raises fullblood Wagyu beef and just opened its meat market at 226 W. Houston St. in downtown Sherman. You'll find everything from ribeyes, filets, and tomahawks to Wagyu burger, beef bacon, hot dogs, and jerky, and you can even order a quarter, half, or whole for your freezer. Stop in, say hi, and treat yourself to a steakhouse dinner at home. Call 903-647-3006 or visit rutledgeryanranch.com. 🥩

ICYMI: Last time, we covered the plan for the largest hotel and convention center in Grayson County. Catch up on that issue here

━━ BEFORE YOU GO

🏡 Buying a Home
If you're planning a move in the next 12 to 18 months, it's never too early to start the conversation.

📊 Market Conditions
Want to know what's happening in your neighborhood? I can send you a quick snapshot anytime.

🔍 Request an Update
Got a lot or address you're curious about? Send it my way and I'll research what's being planned or built there.

Just reply to this email and let me know what I can help with, whether it's buying, selling, or you just want to say hi. I read every single one. 😊