Hey Friends,

"Is H-E-B really coming?" I hear it every single week, so today I'm sharing exactly what the city said. 👀

We've also got the last Moonlight Market of the season, a free bird walk during snow goose season, and 5 acres where you can build pretty much whatever you want.

Here's What We're Connecting You to This Week!

✅ Is H-E-B Really Coming to Sherman?
✅ Around Town: Salsa Tex-Mex, Highway 75 Work & More
✅ Moonlight Market, Snow Geese & Trade Days
✅ Deal of the Week: 5 Acres East of Sherman for $185K
✅ 5 Sherman Neighborhoods Buyers Keep Asking About
✅ Business Spotlight: Cranky's Homemade Ice Cream

━━ THE BIG STORY

I hear this question every week. So here's what the city shared at the Mayor's Roundtable, with no rumors and no guessing. 🛒

Here's where things stand:

The honest part: No opening date has been announced yet. But land bought and dirt moved is real progress, and that's more than a Facebook rumor can say. Read the Mayor's Roundtable recap here.

Bonus: LongHorn Steakhouse opens Dec 14 on 75, right next to Bubba's 33. Steak night, sorted. 🥩

I'll keep you posted on what's actually happening in Sherman, not just what's floating around online. 📍

Quick question for you

When H-E-B opens, what's the first thing going in your cart? Hit reply and tell me. My money's on tortillas. 😉

━━ AROUND TOWN

The local headlines worth your two minutes this week. Tap any story to read the full thing.

01 Salsa Tex-Mex Will Be the First Sit-Down Restaurant Next to H-E-B
Crews are expected to break ground next year, which is one more sign Sherman Crossroads is filling in around the future H-E-B.
KXII

02 Highway 75 Construction Is Moving South Toward Howe
The next phase covers 75 from FM 902 in Howe to FM 1417, so plan for lane work on your commute south for a while.
KTEN

03 Sherman Museum Honors Local Veterans at History Comes Alive
This year's event told the stories of veterans who grew up or worked right here in Grayson County, which makes it a good read this Veterans Day week.
Herald Democrat

04 Free Programs Are Filling Up the Sherman Public Library Calendar
Chess club, a trading card meetup, and storytime are all free and come-and-go, so they're easy to add to a busy week.
City of Sherman

━━ THIS WEEKEND

📅 This Weekend in Texoma

FRI, NOV 13
🌙 Moonlight Market on W. Houston
218 W. Houston St., Downtown Sherman · 6 PM to 9 PM · Free to browse
It's the last Moonlight Market of the season, so this is your final chance until spring. Shop local vendors under the string lights, grab a drink at 903 Brewers across the street, and finish with a scoop at Cranky's around the corner.

SAT, NOV 14
🦆 Second Saturday Bird Walk
Hagerman National Wildlife Refuge Visitor Center, 6465 Refuge Road, Sherman · 8 AM to 9:30 AM · Free
Thousands of snow geese are arriving at the refuge this month, and this guided walk is an easy way to see them. Binoculars are available to borrow if you don't have a pair.

SAT, NOV 14
🌳 Second Saturday Talk: Eternal Bois d'Arc
Hagerman National Wildlife Refuge Visitor Center, 6465 Refuge Road, Sherman · 10 AM · Free
Stay after the bird walk for a talk with John Baecht of Bois D'Arc Kingdom on the history of the bois d'arc tree. It's a fun piece of local history with deep roots in North Texas.

SAT, NOV 14 to SUN, NOV 15
🛍️ Texoma Trade Days
Midway Mall Expo Hall, Sherman · Sat 9 AM to 5 PM · Sun 10 AM to 4 PM
Texoma's monthly indoor flea market is back with local vendors, handmade goods, and one-of-a-kind finds. It's a great way to get a jump on holiday shopping while supporting small businesses.

SAT, NOV 14
♟️ Chess Club at the Library
Sherman Public Library, Downtown Sherman · 2 PM to 4 PM · Free
A laid-back game of chess for all ages and skill levels, with no signups needed. The library has some boards, but bring your own if you have one.

⭐ PICK OF THE WEEK

The Hagerman Bird Walk is my pick this week. It's free, it gets everyone outside, and watching thousands of snow geese come in is something your kids will remember. Bring a jacket, since mornings out at the refuge run chilly. 🪶

━━ DEAL OF THE WEEK

5 Acres · Land · $185,000 · No MUD or PID

If you've been dreaming about building your own place with room to breathe, this is the one to look at. You get quiet country evenings under the stars, and Target is still under 10 minutes away.

Key Highlights

📍 TBD Baker Ridge, Sherman, TX 75090

If you're interested just reply and I'll get you all the details!

━━ WATCH THIS WEEK

"Which neighborhood should I look at first?" is one of the first questions I get from people moving to Sherman.

So I broke down the five neighborhoods buyers are asking about most right now, with what the homes are like and how each one feels, so you can build your short list before you tour.

👉 In this video, we cover:

━━ BUSINESS SPOTLIGHT

This week's Business Spotlight is on Cranky's Homemade Ice Cream! Owner Brett Miller was born and raised in Sherman, and his shop at 100 N. Travis St., Suite B is right off the courthouse square. Every scoop is made daily in the shop, cones included, with the classics plus some fun originals and little hidden details on the walls for kids to find. Stop in after a downtown stroll, grab a cup of salted caramel, and say hi to a hometown business. 🍦

ICYMI: Last week, we broke down the $45 billion chip project that could be headed to Sherman. Catch up on that issue here

━━ BEFORE YOU GO

🏡 Buying a Home
If you're planning a move in the next 12–18 months, it's never too early to start the conversation.

📊 Market Conditions
Want to know what's happening in your neighborhood? I can send you a quick snapshot anytime.

🔍 Request an Update
Got a lot or address you're curious about? Send it my way and I'll research what's being planned or built there.

Just reply to this email and let me know what I can help with, whether it's buying, selling, or you just want to say hi. I read every single one. 😊