Hey Friends,
South Sherman just got some real news this week, and it's the kind of thing that only happens in a town growing as fast as ours. We're breaking down exactly what's happening and why it matters. Plus, we've got a like-new home ready for its next owner, a video every relocator needs to watch before they sign anything, and a coffee spot worth a special trip between Sherman and Denison.
And of course, your weekend in Texoma is loaded, from wagging tails on the trail to wine and music downtown.
Here's What We're Connecting You to This Week!
✅ South Sherman's Big News
✅ This Weekend in Texoma
✅ Deal of the Week
✅ Video: The Biggest Home Buying Mistake
✅ Business Spotlight
South Sherman Just Got Its Next Big Piece of the Puzzle
Big news for south Sherman. Sherman ISD just picked the site for its next elementary school, 21.6 acres along West Travis Street near North Gate Drive. 🏗️
District leaders looked at almost a dozen locations before landing on this one. A few reasons why:
📍 Easy access for families and traffic flow
🔌 Infrastructure already nearby, which keeps costs down
🗺️ Minimal impact on current attendance zones
The project is funded through the 2023 bond package and set to open in fall of 2028. Once it's up and running, the existing Dillingham Elementary will convert into a middle school as part of the district's longer term growth plan.
This is exactly the kind of thing that comes with a town growing as fast as ours. New families, new construction, and now new infrastructure to match. It's one more sign that south Sherman is a part of town worth watching closely if you're thinking about where to plant roots next.
What do you think about all this growth? Just hit reply and tell me.
Cruise Nights, Comedy & Fossils — Your Weekend Right Here in Sherman
📅 This Weekend in Texoma
🚗 Texoma Cruise In 2026
Moss Tire & Repair, Sherman | Friday, July 31, 8:00–11:00pm
Bring back that early-2000s feeling: get your ride cleaned up, cruise the strip, and hang out until the sun goes down. Not a judged car show, just good cars and good people.
🎤 Saturday Night Laughs: Season 2 Live Premiere
Sherman Municipal Ballroom | Saturday, August 1, 7:00pm
Sherman's own comedy series is back for season two, and it's a premiere you don't want to miss. A great excuse for a date night in town.
🦴 Rocks and Fossils Day
The Sherman Museum, 301 S Walnut St | Saturday, August 1, 10:00am–3:00pm
Calling all rock hounds and fossil fans. Bring in your own finds for the experts to take a look at, or come explore what's already on display. $5 admission for guests.
🥕 Sherman Farmers Market
Crockett & Houston, Sherman | Saturday, August 1, 8:00am–12:00pm
Local produce, baked goods, and handmade goodies right in the heart of downtown. A standing Saturday favorite for a reason.
🐾 Tails on the Trails
Eisenhower State Park, Denison | Friday, July 31, 9:00–10:00am
Our one Denison pick this week. Join a park ranger for an easy 1-mile hike alongside an adoptable dog from the Sherman Animal Shelter. Sweet way to start the weekend.
⭐ Pick of the Week: Rocks and Fossils Day at The Sherman Museum is our top pick. It's affordable, hands-on, and a fun way to spend a Saturday morning with the kids right here in town.

DEAL OF THE WEEK OPEN HOUSE SAT 10am-12pm
📍 3809 Cherry Hills Drive, Sherman, TX 75090
Welcome to the next chapter of easy living in one of North Texas' most exciting communities. Nestled in Sherman, where historic charm meets remarkable growth, this like-new Highland Home offers the perfect blend of quality craftsmanship, timeless design, and low maintenance living.
Key Highlights:
🏠 Built less than four years ago with a thoughtfully designed, light-filled floor plan
🎨 Soft neutral finishes throughout that complement any style
👩🍳 Upgraded kitchen with a spacious center island, abundant cabinetry, and stainless steel appliances
🛏️ Comfortable two bedroom layout, just the right amount of space without compromise
🛡️ High impact shingle roof and solar screens for energy efficiency and peace of mind
📍 Walkable to vibrant downtown boutiques and restaurants, with easy access to major employers, healthcare, and US 75
📍 3809 Cherry Hills Drive, Sherman, TX 75090
🗓️ Open House Saturday, 10am–12pm
If you're interested just reply and I'll get you all the details!
The Biggest Home Buying Mistake People Make in Sherman Texas
If you're thinking about a move to Sherman, this one's for you. Most people relocating here focus on square footage and HOA fees, but the mistake that actually costs them is choosing the wrong community for the way they really live. And by the time they figure it out, they're already unpacked.
👉 In this video, we cover:
Why the "right" community on paper can feel completely wrong within six months
The 3 things you need to do before putting down a deposit anywhere in Sherman
Why relying on the builder's sales rep as your only representation is a costly mistake
Why visiting Sherman in person is non-negotiable before you commit
BUSINESS SPOTLIGHT
This week's Business Spotlight is on CJ's Coffee Cafe. With locations in both Sherman and Denison, this locally roasted coffee shop has earned an impressive 33 medals over the past six years at the Golden Bean, the world's largest roasting competition. That's some serious craft behind every cup. Whether you need a quiet spot to work or a quick stop on your way through town, CJ's brings café quality coffee with hometown pride. ☕
BEFORE YOU GO — HERE'S HOW I CAN HELP
🏡 Buying a Home — If you're planning a move in the next 12–18 months, it's never too early to start the conversation.
📊 Market Conditions — Want to know what's happening in your neighborhood? I can send you a quick snapshot anytime.
🔍 Request an Update — Got a lot or address you're curious about? Send it my way and I'll research what's being planned or built there.
Just reply to this email and let me know what I can help with — whether it's buying, selling, or you just want to say hi. I read every single one. 😊
Amanda 😀


